Pearse O'Shea — Graphic Design
Raw Material participated in a live project at the London College of Communication. The project was to develop a full branding system for the company. Raw Material is an educational organisation based in Brixton. They engage with disadvantaged youth in the local area to teach them skills to allow them an alternative to the gang activities that have blighted the area.
I combined the idea of unity and strength which are core to the organisation, and the technologies students engage with — records, pixels, camera lenses, etc. This happily turned out to be a circle, which in design terms is a strong symbol in and of itself. Strong and bold typography was chosen to capture the 'raw' nature of the project. Primarily black and white design was used to create a strong and edgy aesthetic.
Above: Logo, stationery and applications.
Below: Desktop and mobile website design.
Below: I created illustrations as part of the brand.